![]() ![]() Sacks would not comment on Bang Energy's Chapter 11 bankruptcy filed in October 2022. ![]() In September 2022, a California court awarded Monster Energy an additional $293m in damages on its claims against VPX for false advertising, misappropriation of trade secrets and interference with Monster's contracts over shelf space with certain key retailers. "The company has regained market share leadership in the energy drink category in the United States," said CEO Rodney Sacks on the company's Q3 2022 earnings call.Įarlier this year, Monster Energy won its case against Bang Energy's parent company Vital Pharmaceuticals (VPX) which ordered VPX to pay $175m and $9.3m in attorney's fees and costs as well as an ongoing 5% royalty on all future sales of VPX Bang's energy drinks and other Bang-branded products. Competitors Red Bull, Rockstar Energy, and Bang Energy, saw market share declines with Bang declining by 2.5% to command 4.8% of the total energy drink market, according to Nielsen data for the four weeks ended Oct. In terms of actual market share, Monster's share of the category increased from 30.8% one year ago to 31.1% presently. 22, 2022, compared to the same period last year. ![]() Sales of Bang Energy registered the steepest declines dropping 27.3% for the 4 weeks ended Oct. 22, 2022, according to Nielsen data for all outlets combined (i.e. convenience, grocery, drug, mass merchandisers).īy individual brand within Monster's portfolio, sales of Reign increased 11.8% sales of Monster increased by 11.4% over the same period, NOS was up 13%, and Full Throttle increased by 7.1% for the 4-week period through October 2022.īy comparison, sales of competitor Red Bull were up 6.2%, Rockstar was up 8.1%, and 5-Hour Energy dropped 2.2%. ![]() Sales of the company's energy brands were up 11.2% in the 13-week period through Oct. Net sales for Q3 2022 increased 15.2% to $1.62bn, up from $1.41bn in the same period last year. Emulsifiers, stabilizers, hydrocolloids.Chocolate and confectionery ingredients.Carbohydrates and fibers (sugar, starches).Plant-based, alt proteins, precision fermentation. ![]()
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